Brandable Domains v/s Generic Domains

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Picked up the last three dozen posts which mentioned a company on TechCrunch (which is also a brandable) and the general trend seems to be that domains being used are mostly brandable domains, not generics.

And even where the domains are generics, the usage itself isn’t directly related to the term but it’s used in a brandable sense.

So are generic domains overrated? Well, no. If you don’t have funding or a million dollar marketing budget, you would probably be better off using a generic, since it would help you rank better for the exact term that a random brandable. Yes, it’s true, even after Penguin / Panda etc.

If you’re a funded company and plan to go the entire trademark + legal protection route, you can do it with a brandable. Though even there, a lot of companies play safe by using a made up word or term but in .com – of the 36 companies listed below, most are .com, with one each of .me / .pa / .io / .fm

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Glide – Generic term, refashioned tld, used as a brandable.
glide.me

Meritful – Generic term, but used as a brandable too!
meritful.com

Kloudless – brandable term.
kloudless.com

Handle – Generic term, used as a brandable partially at least.
handle.com

AppArchitect – Generic!
apparchitect.com

Stylit – brandable term.
mystylit.com

BlackTag – brandable term.
blacktag.com

Bidzy – brandable term.
bidzy.com

KeenHome – brandable term.
mykeenhome.com

Floored – Generic term, but used as a brandable!
floored.com

Paidpiper – brandable term.
paidpiper.com

42 – brandable term.
42debut.com

GreenTape – brandable term.
gogreentape.com

OpenStreetMap – Generic!
openstreetmap.org

Zenefits – brandable term.
zenefits.com

Share Practice – Generic!
sharepractice.com

Tango Card – brandable term.
tangocard.com

Flipboard.com – Generic term, but used as a brandable!
flipboard.com

Spacebar – Generic term, but used as a brandable!
spacebar.com

Magisto – brandable term.
magisto.com

Betaworks – brandable term.
betaworks.com

Purchext – brandable term.
purchext.com

BuzzFeed – brandable term.
buzzfeed.com

ProBoards – Generic!
proboards.com

Placester – brandable term.
placester.com

Foursquare – brandable term.
foursquare.com

State – Generic term, but used as a brandable!
state.com

Moviora – brandable term.
moviora.com

Uber – Generic term, but used as a brandable!
uber.com

Shazam – brandable term.
shazam.com

Sherpa – brandable domain hack.
sher.pa

Soundrop – brandable term with obscure cctld.
soundrop.fm

Spotify – brandable term.
spotify.com

ThredUP – brandable term.
thredup.com

Square – brandable term.
squareup.com

Rambler – brandable term with obscure cctld.
rambler.io

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What do you think of this trend?

Domains expiring on 14.03.2013

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These are the best of the lot, complete list includes 2400 domain names including 5 letter .coms!

bsbq.com
fuyx.com
glxe.com
gpvl.com
iqcl.com
ndkp.com
qxpe.com
vvhl.com
xlde.com
ywjw.com

afme.net
cunu.net
cuwe.net
dkrd.net
fnnn.net
hhat.net
mfly.net
srtv.net
vaxe.net

afko.org
asfh.org
dbbl.org
mrai.org
msfp.org
oohh.org
pttt.org
rppo.org
rsfr.org

ccask.com
chipl.com

Leave a comment with your correct email ID to receive the complete list via email!

Portrait of China’s Online Shoppers

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242 Million Chinese consumers in 2013 are expected to spend $265 Billion shopping online, surpassing all other countries including the world’s current largest online retail market, the U.S.

60% have an income less than $320 per month but $1054 is the average spend per online shopper!

And only 40% of the population is online as of now, compared to 78% for U.S. – so a 2x growth is possible over the next 5 to 10 years. Check out this fab infographic for more info:

china ecommerce

Image courtesy: Alibaba Group

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